February 13, 2009 @ 3:47 pm
Girls in the Game + EPIC
We’re now in week three of our first 8-week creative rally—our project for Girls in the Game. It’s been amazing to dive in with this great organization and learn about their initiatives and their passions. At this point, we’re focused on asking the right questions to take us into a deeper strategic discussion of who they are and what they want to achieve as an organization.
During our first week, the members of the creative team sat down to get to know each other. We went around the table and discussed why we were all excited to be a part of EPIC’s very first rally. Then, we met with Amy Skeen, Meghan Morgan and Jenika Faes from Girls in the Game, who walked through their ambitions for the organization. We are all inspired as they shared some very moving stories about the kind of impact Girls in the Game has made on so many young women’s lives.
Next we settled down to work. In our second week, we met for a brainstorming meeting to explore the many ways we could help Girls in the Game reach their goals. We used the SGDP conference room, and recorded all our ideas—bit and small—on a huge piece of butcher paper we posted on the wall. We talked about everything from roller derby to dads with daughters and talked through the need to create messaging that communicates the organization’s three-part focus on sports, nutrition and leadership.
We returned to our “butcher paper ideas” during the third week, and tried to boil down everything we’d developed over the past two weeks into a few concepts and some potential “deliverables.”
With those ideas in mind, we’re working on our first presentation to Girls in the Game, in which we’ll propose some directions for our project outcomes.
More to come!
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