Congratulations to the EPIC Creative Rally Teams for Spring 2009! Members have been selected based on skills set and nonprofit client needs. We met last night at bluprint in the Merchandise Mart to meet, greet, and get to know each other. Teams are gearing up to join in the collective goal of developing amazing, engaging [...]
A recent article in Harvard Business encourages aspiring leaders to do two things that are ingrained into what EPIC is doing for creatives: expand and grow your own talent AND mentor someone.
Despite the recession, many consumers would rather pay for media and entertainment content to avoid having to watch ads. And, more people are ok with watching content on computers and mobile devices. Check out the Ad Week article called “Viewers Will Pay to Go Adless”. So, what does this mean for us as creatives and [...]
“RefreshEverything,” Pepsi’s most recent campaign, ran over 23 days in January and was timed to coincide with President Obama’s Jan. 20 inauguration. It produced jaw-dropping results we wanted to share: + 6 million people visited RefreshEverything on Facebook. + 174,000 people became RefreshEverything Facebook fans. + There were 400 video submissions posted on YouTube, surpassing [...]
