Tonight, Project Kindle’s creative team unveiled the fruits of their (totally pro-bono) labor to Eva Payne, Executive Director of the non-profit, which services children infected with and affected by HIV/AIDS. On the other end of the conference call, dream-client Eva considered every idea like the guru of active listening that she is.

Here’s how the meeting unrolled:

** Stephen Leps, Creative Director of Zig and this team, led meeting with characteristic optimism, using such Leps-isms as: “The work is great and it’s only going to get better.” And: “Yes. We can do that.”

** Whip-smart strategist and world-traveler Anne Serr offered rigorously researched strategic plan for new website, which will provide life-saving information about HIV/AIDS to inner-city youth in relevant way.

** Senior Designers Aggie Toppins and Lisa Gainor talked client through two compelling concepts. Team and client: hard-pressed to choose one. (Educated guess: final will fuse best of both?)

** Think-before-he-speaks Sean Williams presented photography proposal that would live comfortably within campaign and, simultaneously, stand on own legs.

** Then came Nate, fearless Nate. The writer/thinker—surname Gagnon—introduced set of take-no-prisoners, viral tactics to attract ever-elusive, inner-city target to website. (Eva, fearless Eva, didn’t bat an eye.)

** Finally, Katrina Limbaugh, reigning Empress of Perfect Timing, jumped in with serious bonus point: As Zig’s Director of Communications, she noted campaign’s incredible TV and print media potential.

Everyone nodded. (You could tell even over the phone).

And Eva said: “Thanks so much for your time and commitment to Project Kindle and this website. I know it will change behavior and hearts.”

Photography by Sean Williams